EDEN BEANS
ABOUT EDEN BEAN REBRANDING
My goal in rebranding Eden Foods' design was to reflect their mission. Eden Foods' mission is to provide organic, minimally processed, and high-quality food while prioritizing sustainability, ethical sourcing, and environmental responsibility. They support organic farmers, avoid GMOs, and promote healthy lifestyles through transparent and traditional food practices.
Pinto Beans Label - Flat Image
Black Eyed Peas Label - Flat Image
Garbanzo Beans Label - Flat Image
Design Process
Every final design begins with a brainstorming process. I started by sketching various ideas in Procreate, exploring different directions to determine the best approach for this project.
Before/Current Product Design:
